who we are
We're from Anchorage, Alaska. Our backyard – literally – is flush with 3,000' "foothills" that make great climbs after work. Our front yard is the Pacific Ocean. Winds blow 80 mph at times. It rains sideways and snows a ton. Serious outdoor products like yours are not only a prerequisite for co-existing with our environment – they're also the rage. Just take a look around our office and you'll see they're an everyday statement.
Nerland Agency is a brand strategy and communications agency. We do what any self-respecting agency would do (find insights, build consumer trust, write brilliant strategies, execute great creative, etc.), but for some reason, what we do feels fresher. More honest. Maybe it's the air up here.
where we play

You've seen the pictures. Our playground is everything that surrounds us – all 366,039,040 acres (give or take a hectare). If we're not hiking, we're kayaking or fishing or boating or skiing or … you get the idea. In short, we're putting products like yours through the wringer everyday. If it ends up in our arctic entry, it gets the unofficial "Alaska Gear" stamp. In other words, it passed the test.

What we'd like is for you to put us to the test. Give us a shot.

To get the ball rolling, call Janet Vinci at 907-274-9512.

Product Testing Grounds (and some reasonably interesting stats):

Mount McKinley – 20,320 feet
Tallest mountain in North America
The Iditarod – 1,049 miles
Longest dog sled race in the world
The Iron Dog – over 2,000 miles
World's longest snow machine race
33,904 miles of coastline
Longer than the coastline of all other U.S. states combined
Half the world's glaciers
Over 100,000 hanging, tidal, and alpine glaciers
Skiable Terrain
- Chugach Range has 750,000 acres of terrain
- Hundreds of peaks offer 3,000 – 4,000' runs
Park Acreage
More than 80% of Alaska is public land, totaling about 300 million acres
One of the top surf locations in the world
Yakutat, AK was rated as one of the top five surf towns in the nation by Outside Magazine
World-class fishing
Alaska has the longest salmon run in the world ... 2,000 miles up the Yukon River